Innovation Dictionary

For a while I've been keeping a Word document with different innovation, creativity, marketing, and other business related terms from books or articles I've read. I will post an alphabetical list of these terms in English and their translation to Spanish, with a small description in order to help Latin Americans with their terminology. Some descriptions are in my own words and knowledge, others I've translated them literally and others I've gathered, so correct me if I am wrong. I'll keep adding more. Each letter will be in a different post because of its length.

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